Nutricia: Petualangan Immunospace
Petualangan Immunospace (Immunospace Adventures) is the theme of Nutrilon Royal 3 activation campaign in Bobo Fair 2007 event and Nutrilon roadshows in Medan, Bandung, Surabaya, and Jakarta. Partnership with OgilvyAction Indonesia, we helped in designing the booth, ambience, and interactive games.
After buying certain Nutrilon Royal 3 product packages, kids may enter the booth and play three interactive games within. All interactive games were guided by Captain Berlo animation video, displayed on LCD in front of each game. The first game, kids were asked to put color balls in the bin with color matching the balls. The second game, kids were asked to stomp on the floor, destroying viruses that appears on the floor. These viruses were projected from projection display mounted above the ceiling. The third game, kids were to put Virus Boss off the slider, by stepping on a see-saw like control pad. Outside the booth, kids can also play interactive coloring game and interactive pond.
