Strategi Optima - Project Page

Johnnie Walker's Keep Walking

The interactive wall was installed near the venue’s entrance. The wall displayed collections of words that represent dream barriers. When users walk across the display, the words dispersed to become the word “Keep Walking”.

Challenge

Johhnie Walker's #KeepWalking was held at Colloseum Jakarta. The brand collaborated with international music achieved artist, Agnez Mo. The artist repesented an icon that has full of ambition, strong will, and courage, reflecting her success journey and personal progress.

Approach

Advis Interactive Projection System was installed near gangway on venue entrance where it is slightly bend to the right. We choose wall as projection media, instead of floor, so guest can see while they were walking through it. We carefully place the projection so the stage lighting did not interfere with the motion tracking system which using infra red technology.

Result

The interactive wall was installed near the venue’s entrance. The wall displayed collections of words that represent dream barriers. When users walk across the display, the words dispersed to become the word “Keep Walking”.

stratego
Principals
For certain solution we have principals that help us with their technology. They help speed up the process of providing tools to your needs. We’ve been fortunate to work with these partners that provide us those challenges.

University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)