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#MyPleAzure – Microsoft Bisnis

Microsoft Bisnis need to increase leads to Microsoft Azure’s landing page and try the product. we create daily quiz on Microsoft Bisnis’s Facebook page with contents that relate to Azure’s product information. By the end of the month, all participants’ score was calculated.

Challenge

Microsoft Bisnis need to increase leads to Microsoft Azure’s landing page and try the product. The brand also want to improve awareness of the product on social media. The campaign period was on December 2016.

Approach

Create daily quiz on Microsoft Bisnis’s Facebook page with contents that relate to Azure’s product information. Even though it’s an IT (tech based) product, people had to be encouraged to learn more of it. The quiz is shared daily with each quiz has different score. By the end of the month, all participants’ score was calculated. The best two won Office 365 NFR product and the next best five won Microsoft Vivan powerbanks.

Result

The Facebook quiz posts on December reach 142K people, receiving 2,917 reactions, 1,698 comments, and 551 shares. There was 369 people visiting Azure website from Microsoft Bisnis’s Facebook page.

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