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#PCKesayangan – Microsoft Indonesia

Microsoft had a global campaign “Find Your PC Love” that was adapted locally with “PC Kesayangan.” The campaign was to introduce modern PC (with Windows 10) that suit current daily needs. We split the campaign into 4 phases, each amplified with ads or influencers

Challenge

On November to December 2016 Microsoft had a global campaign “Find Your PC Love” that was adapted locally with “PC Kesayangan.” The campaign was to introduce modern PC (with Windows 10) that suit current daily needs. The video ads that ran on YouTube suggest the audience to find their new PC partner since their previous one might not be suitable for current activities. The global campaign should be adapted with local messages on social media that resemble the same theme.

Approach

We split the campaign into 4 phases, each amplified with ads or influencers (nostalgia, gift your sweetheart, “galau-galauan”, flirt). We created organic posts with romantic captions that resemble each phase. There were also several influencers on Twitter, Instagram, and YouTube that create their version of story based on the theme.

Result

The campaign reach 1M people with 30K engagements on Facebook. On Instagram there was more than 10K engagements received on Microsoft Indonesia and influencers’ posts, while the YouTube videos received more than 800K views.

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University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)