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Facebook Live on Microsoft social media channels

As part of Microsoft Indonesia’s plan to have going live posts on 2016, they want to have routine Facebook Live activities on their many events, especially events that were targeted to consumer and business needs. We created Facebook Live stream posts for events held by Microsoft Bisnis and Microsoft Indonesia.

Challenge

As part of Microsoft Indonesia’s plan to have going live posts on 2016, they want to have routine Facebook Live activities on their many events, especially events that were targeted to consumer and business needs. 

Approach

We created Facebook Live stream posts for events held by Microsoft Bisnis (SME Solution Festival, October 8th 2016 12:30 – 14:30) and Microsoft Indonesia (Hour of Code, Jakarta Smart City Lounge, December 15th 2016 17:00 – 19:00). The event was held using special broadcast software, with DSLR as camera, resulting with good quality image. The broadcast would need at least 4MB dedicated internet connection. After live stream ended, the captured video automatically was published on Facebook Page. The event was communicated since a week before, amplified with boost post, to help keep user’s anticipation for the live day.

Result

The last Facebook Live event has almost 500 unique viewers. The after post reach more than 20K people organically.

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University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)