Strategi Optima - Project Page

Moment Skype

Skype wanted to create a Ramadhan moment campaign. They want users to share their break fasting story with Skype. Users can login using their Twitter account, then they have to find who is the one that they want to connect to, and explain why. The most touching reason will win a free break fasting moment with their connected one

Challenge

Skype wanted to create a Ramadhan moment campaign. They want users to share their break fasting story with Skype. They hope to encourage user to use Skype to connect to their loved ones.

Approach

We developed a microsite that connect to user Twitter account. Users can login using their Twitter account. Then, they have to find who is the one that they want to connect to, either their old friends, long distance relatives, or families, and explain why.

Result

Users login in the microsite. Connect to their Twitter account. Share their best breakfasting moment with their old friends, long distance relatives, or families, and explain why. The most touching reason will win a free break fasting moment, from Skype, with their connected ones.

stratego
Principals
For certain solution we have principals that help us with their technology. They help speed up the process of providing tools to your needs. We’ve been fortunate to work with these partners that provide us those challenges.

University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)