Strategi Optima - Project Page

Mizone City Project

How's your city mood? Mizone want to measure mood by measuring good mood and bad mood words from social media conversation from each city. Connect your Social Media account and measure how many friends were influenced by your posts.

Challenge

How to measure users moods by tracking their posts on social media and create a graphic representation for the campaign.

Approach

We create a web based application that track users' social media activities that live in 9 cities; Jakarta, Bandung, Medan, Surabaya, Semarang, Malang, Bali, Jogja, and Palembang. We defined which words is representing bad moods, and which is good moods. We calculate total number of bad and good words. 

Result

Mizone City Project microsite that measures good and bad mood words from social media conversation from each city. User have to sign-up and connect their social media accounts to the microsite. The web based application will track and measure how many people were influenced by user posts, and create a graphic representation for each city.

stratego
Principals
For certain solution we have principals that help us with their technology. They help speed up the process of providing tools to your needs. We’ve been fortunate to work with these partners that provide us those challenges.

University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)