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Mustika Puteri Lovely Show

Augmented Reality for Mustika Puteri cosmetics product featuring 6 JKT48 members. AR booth was running in 6 cities around Indonesia. Installed in high schools to support Mustika Puteri’s Lovely Show campaign. The application automatically display and record the mash-up between pre-recorded JKT 48 members dance and real live video.

Challenge

Create a dance challenge featuring virtual dance by JKL48 members.

Approach

We prepared a video shoot session with JKT48 members in a studio. We capture JKT48 dance with green screen and separate it from green background with chroma key. We develop a software that can capture realtime video and combine it with JKT48 dance video. The result will be a mash-up between both video and play it in realtime.

Result

Augmented Reality for Mustika Puteri cosmetics product featuring 6 JKT48 members. AR booth was running in 6 cities around Indonesia. Installed in high schools to support Mustika Puteri’s Lovely Show campaign. The application automatically display and record the mash-up between pre-recorded JKT 48 members dance and real live video. The video was captured automatically. User can sign-in to Youtube and share the video.

stratego
Principals
For certain solution we have principals that help us with their technology. They help speed up the process of providing tools to your needs. We’ve been fortunate to work with these partners that provide us those challenges.

University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)