Strategi Optima - Project Page

Nutrilon Royal Life Start Here AR

Augmented reality is used for instore activation program in selected trade markets. Children who buy the New Nutrilon Royal product could play with the augmented reality game. They could choose their future profession (either it’s a doctor, astronaut, engineer, police, etc), then they would have the profession’s uniform appear in front of their body. Later, it can be printed to brought home.

Challenge

Create a exciting engagement for in-store activity using new Augmented Reality Technology.

Approach

We develop a desktop software that track user's face and automatically mash it up with certain wardrobe of their choosing. The software can capture the image and print it.

Result

Augmented reality is used for instore activation program in selected trade markets. Children who buy the New Nutrilon Royal product could play with the augmented reality game. They could choose their future profession (either it’s a doctor, astronaut, engineer, police, etc), then they would have the profession’s uniform appear in front of their body. Later, it can be printed to brought home.

stratego
Principals
For certain solution we have principals that help us with their technology. They help speed up the process of providing tools to your needs. We’ve been fortunate to work with these partners that provide us those challenges.

University of Cambridge | Luminvision UK | Maraco Inc.
Credentials
PT. Microsoft Indonesia | PT Hanjaya Mandala Sampoerna Tbk. (Sampoerna) | PT Multistrada Arah Sarana Tbk. | PT XL Axiata Tbk. | Total E&P Indonesie | PT Kraft Ultrajaya Indonesia | PT Nutricia Indonesia Sejahtera | PT Hutchison 3 Indonesia | PT Astra International Tbk. | PT Wira Pamungkas Pariwara | PT Wunderman Pamungkas Indonesia | PT Catha Lembana Indonesia (Lowe)